We spoke to our dear friend Georgia Easton about her company House of Bricks just as she’s just launched her new website. Full of colour and life HOB always makes us smile. If you’re going to Secret Garden Party next week make sure to go find her glittery garms!
BC <3 HOB – Tell us your personal story and how it ties in with how HOB began and has grown over the years?
I’ve always been a huge fan of 80’s & 90’s vintage, bright colours & abstract prints. After graduating from the University of Brighton studying Printed Textiles with Business Studies I got a job designing & editing prints for a fashion company in London. It had been a pipe dream for about 5 years to start my own vintage company and one day I just decided to take the plunge and haven’t looked back!
You love all things colourful, glittery and fun! Tell us about your personal aesthetic and how it’s reflected in HOB.
I think it’s so important to have fun with what you wear and not take fashion too seriously. I love crazy patterns, vibrant colours & bold accessories. My favourite fashion influences have to be classic 90’s shows like Saved by the Bell, Fresh Prince of Bel Air & Clueless. However since starting House of Bricks I’ve been lucky enough to trade at some awesome festivals and feel as though festival fashion has a massive part to play in both my personal style and the direction HOB has gone in. I absolutely love the happy, summery, colourful vibes you feel whilst at a festival, so why not have it all year round?
House of Bricks has wicked lookbooks. How do you and Lily work together? Please share with us your favourite image you guys have created together?
Ahh thank you 🙂 I absolutely love working with Lily, our shoots are one of my favourite parts of running HOB. It’s so fun brainstorming ideas, building all the outfits and just generally experimenting and being creative. Our new Summer ’16 shoot is definitely my fave one yet. I love the pastel colour palette and amazing multicoloured Brighton streets.
You make pom pom headbands, make up bags, laptop cases and have recently made glittery crop tops! What’s next in the pipeline?
We’re prepping to sell at festivals at the moment so lots of pompoms and glitter everywhere! Over the next few months we’re looking to expand our glitter collection with a range of sparkly shift dresses ready for Christmas and party season! We’ve also started adding some jewellery into the mix including tassel earrings in lots of different colours, pompom necklaces & other fun statement accessories.
On top of this we’re about to launch a separate kidswear range called Little Bricks. This will involve lots of cute, tiny & AMAZING 80’s & 90’s children’s clothing, including classic brands such as Levi’s & Carharrt, nostalgic 90’s labels like Osh Kosh B’Gosh & Naf Naf plus lots of fun colourful printed shirts & other mini garms.
Whats your favourite part of running HOB and whats the hard part no one talks about running your own store? Do you have any advice for people who want to follow a similar path?
The best part is definitely buying stock and the hardest part is that I want to keep it all! All items are vintage so you never know what you’re going to find which is exciting, plus I handpick everything so it just feels like a massive shopping trip!
I also absolutely love selling at festivals and have met so many awesome people doing it. Summer feels like a giant party 🙂
The hardest part is probably juggling all the different aspects of the job when you work on your own. Just to get an item on the website has so many different steps which can be time consuming, from buying, photographing, editing the photos, writing descriptions, taking measurements etc…
Then on top of that there are so many other things to consider, promotion, social media, making, blogging, fairs & festivals.
Despite of this though, it’s all worth it to do a job you love!
If anyone was looking to go down a similar route I’d say if it’s what you really want to do just go for it! I always said in my case I’d rather look back in 5 years and be glad I tried than look back and think ‘what if’? I don’t think enough people are going it alone and doing their own thing nowadays and think that it’s important to have a continuous flow of new independent small businesses to keep things fresh and interesting 🙂
Can we take a gander at your workspace?