We are so impressed with Hapuska and the head wear that Georgia produces. It is such an innovative idea for a little company and something we think will become more popular amongst festival goers and brides.
This girl is very clearly as creative as it gets and produces such beautiful pieces, she has a fantastic eye for colour and detail and her work looks so professional, the quality of her products really shows. She sources out the best materials to make her products and always takes into account where she is buying her feathers from and ensures that all her purchases are ethical.
We love her story of how she made a bride happy before her big day and its moments like that which make being a creative so worth while, take a look at our interview with Georgia below and next time you have a once in a life time trip to glastonbury planned or are looking for something different for your wedding, consider something unconventional and stunning to wear!
Firstly can we just say how wonderful your head pieces are, how on earth did you get into making these?
Hey! Thank you so much! Actually the initial headdress was really meant to be a one-off, just something for me to wear for festival season. I ended up having a lot of people coming up to me and commenting on it and I started to think about possibly making a few more to sell. I got a kick up the bum to actually put my thoughts into action when the original one got stolen (from my own silly head, when I had fallen asleep on a night bus home.) I thought, well if I’m making another one for myself, I may as well make a few this time, and get a few of them online.
Where does the name Hapuska come from?
The naming of the brand was actually a very logical process. I wanted something original so that if people searched for it on google they could find me easily. I made up a few words that I thought sounded nice, and Hapuska was my favourite. and I have since found out that it is really similar to the Russian word for ‘little hat,’ which I think is just lovely!
We think these would be awesome for festivals, is that mostly what your customers ask for?
I sell A LOT of these at festivals, but actually the majority of my online requests have come from brides-to-be, who want something different to wear for their wedding party, which is amazing! I love the idea that I have created something that people would want to wear as such a special event.
We think there is definitely a potential for some super high end red carpet pieces. Whats your end goal for Hapuska?
I definitely want to get creative with a few more big projects. Part of what excited me about Hapuska is the potential to really stretch myself creatively and get extravagant, but I also want to expand my range of lower priced items. I am very much a believer in something for everybody. I have recently been making some textile jewellery to sell alongside the headdresses at my upcoming stands at the Renegade Craft Fair in London and Art Junky in Brighton. If they have a good response I will be putting the jewellery online in the new year.
Where do you get your feathers and materials from? Would you ever be open to incorporating taxidermy at all?
Feathers are naturally moulted regularly, and the majority of my feathers come from bird owners who collect the feathers, so they are completely cruelty-free. The only feathers that I buy in bulk are the rooster or goose feathers, which do come from wholesalers, but the birds are not killed for the feathers, they are killed for meat and the feathers are a by-product. I know taxidermy is very popular at the moment, but it’s not something I would be interested in. I wouldn’t like to buy a whole bird because I wouldn’t want to think that a bird had died just so I can turn it into a headpiece. And I would never ever buy exotic feathers from rare birds such as bird of paradise feathers, I see them advertised sometimes and I think that is completely unethical.
Talk us through the process of designing and making one of these, how much preparation before hand do you do? Or do you prefer to improvise as you work?
The most time-consuming preparation I do is sourcing the materials. I scour ebay, etsy, vintage markets, and all the new places I ever visit for interesting textiles, beads, buttons, feathers, ribbons, anything that inspires me. Once I have collected a big hoard I begin the creative process, which always starts with the feathers. I lay them all out on my table and play around, layering them in different combinations. Once I have a couple of combinations I like I will bring out my textiles and play around some more, until I have a few inspiring combinations, then I bring out my trimmings, beads, silks, buttons, wool and the headpieces will begin to take shape.
Greatest achievement or favourite piece so far?
For my stall at Wilderness this year I wanted a show-stopper, so I created a huge, one-off bridal headpiece, with plumes of ivory feathers, and layers and layers of my most treasured materials: twinkling diamantes from the 1920’s which had been given to be my grandmother, Chinese silk from the 1950’s, handmade german lace, and loads of hand beading with vintage glass beads. I ended up selling it on the last day of the festival to the loveliest lady, who wanted it for her wedding day. Her eyes lit up as soon as she saw it, and when she came back to pick it up she gave me the hugest hug, and said goodbye to me with teary-eyes and the biggest smile on her face. That was a pretty wonderful experience.
Emilie & Jen