PRINT

RIVER JADE – PRINT DESIGN

One of my favourite things about creative inspiration is that it can breed from anywhere into anything. 24 year old Brighton based print designer River Jade cites the initial muse for her artistic theme as Hitchcock’s Rear View Window,and her subsequent obsession with its topical meaning. Hitchcock raised interesting questions on snippets and snap-shops of life, and how intimate and personal moments can simultaneously be observed, yet not entirely understood, when viewed by an onlooker. This idea of momentary observation played out in Rear View Windowresonated with River, becoming a motif within her work.

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The symbolic imagery is paramount in understanding these pieces. Repeated use of bodies in varying positions signifies the consecutive extracts of modern day-to-day toil. From afar, River initially intended to ‘create images that appeared to be a simple, circular pattern’ with closer inspection revealing the pattern to be female bodies. Of course here at Brighton Creatives we are never gender biased, but the way that a sense of voyeurism is emanated through prints of girls in provocative positions (whilst looking up each others skirts) speaks to the feminist in me.

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Expressing the exploration of female sexuality, and females as sexual beings, by using onlyfemales is a unique and perhaps taboo concept. Whilst we are currently surrounded by arguments of whether the present sexually explicit representation of women that seems to be saturating the media is empowering or digressive for feminism, River reinforces and enlightens with her art that woman showcasing their sexuality can be empowering, whilst still not having to compromise on how much flesh is shown.

For me, Rivers girls opinionate that female sexuality may not be the current paradigm outlined by male perspectives, which can be confusing, fictitious and essentially unattainable. Yet, I feel, River’s art translates a realistic, non-pornographic celebration of the female form and subsequently our opinions of ourselves as sexual beings. So, instead of exacerbating how we as woman can feel towards taking control of how sexualised we are seemingly becoming in the Western eye, River manages to perfectly, and playfully, balance it.

In yet another confusing age for how woman can appropriately and equally communicate their inner voice, River is most certainly an artist who has managed to display with prints what can be difficult to explain with words. This incredibly insightful broach of topic is what makes this art and artist one to watch. I, for one, am exceedingly intrigued as to where River will divulge her artistic flare next.

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Rivers work can be seen in Marwood’s ladies loos, as her playful prints have been used as wallpaper. If you wish to purchase River’s girls, they can be found in her own section of the artistically supportive Snoopers Attic. How better else to show your support for changes in feminism than to have a piece glowing in your front room!

RIVER’S TUMBLR

Katie at Brighton Creatives

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